GQ Apparel MBK: A Design by NaNA JOHNNY CO->STUDIO

GQ recently launched their latest merchandise line, aptly named ‘SuperHero’, designed to offer innovative solutions for everyday wear. Situated in the vibrant Siam area of Bangkok, Thailand, the GQ Apparel MBK store occupies the 2nd floor of the iconic MBK building, a renowned shopping center established in the 1970s.

Design Challenges and Solutions

Spanning a modest 77 square meters, the store’s layout posed a challenge in effectively showcasing the extensive product range while maintaining a spacious ambiance. To address this, the design focused on maximizing storage space and flexibility. Utilizing the walls for storage up to the ceiling height of 4400 mm, adjustable POP sliding panels were incorporated to accommodate varying product displays. Additionally, a mezzanine floor was installed at the rear, providing discreet stock storage without compromising the store’s openness.

Innovative Approach to Fitting Rooms

Recognizing the fluctuating demand for fitting rooms, the design team opted for a creative solution. Instead of dedicating space solely to fitting rooms, a versatile cabinet wall was created. Adorned with mirror panels and curtains, this wall doubles as stock storage and can transform into fitting rooms when needed. The mirrors serve a dual purpose, expanding the perceived space of the store when fitting rooms are not in use.

Central Feature: The ‘SuperHero’ Concept

At the heart of the store lies the central display area, meticulously designed to embody the essence of GQ’s ‘SuperHero’ merchandise line. A striking red circle-shaped floor serves as the focal point, symbolizing the brand’s commitment to individuality and innovation. Fixtures, aptly named GQ ROBO, adorn the space, offering dynamic display options that can be adjusted to suit promotional activities and sales fluctuations. This adaptable approach ensures that the store remains versatile and responsive to GQ’s evolving needs.

By seamlessly blending functionality with creativity, NaNA JOHNNY CO->STUDIO has crafted a space that not only showcases GQ’s merchandise but also embodies the brand’s ethos of empowerment and innovation.