Sproxxy: Revolutionizing Conference Spending ROI Measurement

Attending conferences can be a significant investment for businesses, whether as part of sales and marketing efforts or for executive participation. However, quantifying the return on investment (ROI) of such events has been a challenge. Sproxxy, an early-stage company, aims to address this issue by providing a platform to manage conference-related activities and analyze their impact on business outcomes.

The Genesis of Sproxxy

Melanie Samba, founder and CEO of Sproxxy, recognized the need for a better solution while managing marketing and communications for executives attending numerous conferences annually. Faced with the cumbersome task of tracking conference expenses and outcomes using Excel spreadsheets, Samba envisioned a platform to streamline this process. Thus, Sproxxy was born, with a mission to empower businesses to understand the ROI of conference participation.

The Conference Intelligence Platform

Sproxxy positions itself as a conference intelligence platform, offering features to quantify conference activity and assess its business impact. From pre-planning, which involves identifying relevant conferences, to post-conference analysis to evaluate the effectiveness of attendance, the platform assists companies in making informed decisions regarding conference spending. By providing data, analytics, and insights, Sproxxy enables businesses to determine the value derived from speaking engagements, sponsorships, and attendance at industry events.

From Concept to Execution

Samba initially outsourced the development of Sproxxy’s software before securing its first license sale to an agency managing multiple clients. Subsequently, she brought development in-house to enhance the product’s capabilities. With a dedicated team of engineers and a product manager, Sproxxy is poised to cater to the needs of midsize businesses and enterprises seeking to optimize their conference strategies.

Overcoming Challenges in Fundraising

As a solo Black woman founder and a mother, Samba faced unique challenges in the fundraising process. Despite the systemic disparities in venture funding, she persisted in showcasing the value proposition of Sproxxy to potential investors. Ultimately, Ivy Ventures, along with industry angels and Techstars, provided the initial funding to propel Sproxxy’s growth. Samba remains committed to securing additional investment to further develop the platform and expand its reach.

Future Outlook

With a burgeoning pipeline of potential clients and ongoing discussions with investors, Sproxxy is poised for growth. Samba’s vision to raise a total of $1.8 million reflects her dedication to realizing the full potential of the platform. As businesses increasingly recognize the importance of measuring conference ROI, Sproxxy stands as a pioneering solution to address this critical need in the market.

In summary, Sproxxy’s innovative approach to conference spending analysis underscores its potential to revolutionize how businesses evaluate the impact of their conference engagements, ultimately driving greater efficiency and effectiveness in their marketing and communications strategies.