Crafting Cinematic Retail: HARMAY Beijing

At HARMAY Beijing, AIM Architecture seamlessly blends the allure of a studio sound stage with the warehouse-style ethos of retail culture, creating a space that captivates and immerses visitors in a cinematic journey.

A Cinematic Façade

The journey begins with the façade, an understated yet captivating introduction to the HARMAY experience. Distinguished by its simplicity and boldness, the façade stands out amidst its surroundings, beckoning passersby to explore further. Constructed with densely paved aluminum panels, it serves as a striking silver screen dedicated to showcasing the essence of HARMAY.

The Theater Experience

Upon entering, visitors are greeted by a foyer reminiscent of a traditional theater lobby. Thick metal curtains envelop the space, setting the stage for anticipation and excitement. A grand oval service desk stands as the focal point, evoking the glamour of a theatrical setting and signaling the start of an immersive journey.

Behind the Scenes

Beyond the foyer lies the main retail space, akin to the backstage of a studio production. Here, visitors encounter a star-studded ensemble of equipment, lighting, and cameras, surrounded by custom-made shelves reminiscent of old-fashioned stage woodwork. This area exudes an intimate and exclusive ambiance, offering visitors a backstage pass to the world of HARMAY.

Play of Light and Shadow

Central to the experience is the interplay of light and shadow, reminiscent of the cinematic world. Custom backboard lighting illuminates the space, casting a soft glow and highlighting products, while creating a dynamic ambiance that mirrors the variability of warehouse retail culture.

The Starring Role

By seamlessly blending the romance of film with the tactile experience of retail, HARMAY Beijing offers visitors an elevated and immersive journey. Each visitor assumes a starring role in this cinematic retail experience, where innovation, diversity, and theatricality converge to create a space unlike any other.