Spacegoods: Pioneering Mushroom-Based Functional Beverages

The functional beverage industry is witnessing a surge in innovation, with mushrooms emerging as a key ingredient in various products. London-based startup Spacegoods is at the forefront of this trend, leveraging the potential of functional mushrooms and nootropics to develop a range of powder blends aimed at enhancing energy, relaxation, mood, and overall well-being.

A Moment for Mushrooms

Mushrooms have garnered significant attention across diverse sectors, ranging from functional beverages to alternative protein sources and sustainable materials. Spacegoods recognizes the growing interest in mushrooms and seeks to capitalize on their therapeutic properties to create innovative wellness products.

From Entrepreneurship to Wellness Advocacy

Matthew Kelly, an e-commerce entrepreneur, founded Spacegoods in April 2022 after experiencing personal challenges during the global pandemic. Struggling with depression and the adverse effects of excessive coffee consumption, Kelly embarked on a journey to explore alternative solutions. Inspired by the growing popularity of functional mushrooms in the United States, he set out to develop unique blends that address common wellness concerns.

The Spacegoods Product Line

Spacegoods’ flagship product, “Rainbow Dust,” serves as a coffee alternative, offering consumers a caffeine boost without the accompanying jitters and crashes. Available in flavors like chocolate, vanilla cinnamon, and chocolate orange, Rainbow Dust combines 80 milligrams of caffeine with a blend of functional mushrooms and plants.

The company also offers “Astro Dust,” a formulation designed to promote relaxation and improve sleep quality. Both products can be easily incorporated into beverages such as water, milk, protein shakes, or evening tea, catering to diverse consumer preferences.

Ingredients and Benefits

Spacegoods’ powder blends feature a curated selection of ingredients, including ashwagandha, Cordyceps, and Lion’s Mane mushrooms. Lion’s Mane, renowned for its cognitive-enhancing properties, has been the subject of scientific research indicating its positive effects on mood and cognitive function, particularly in young adults.

Expansion and Funding

Since its inception, Spacegoods has garnered significant traction, attracting over 75,000 customers within a year. With a strong focus on direct-to-consumer sales through its website and Amazon, the company has established a presence in the United Kingdom and key European markets.

In a recent development, Spacegoods announced a £2.5 million ($3.1 million) seed round led by Five Seasons Ventures, with participation from Redrice Ventures, Slingshot Ventures, and G-FUND. This funding infusion will enable the company to accelerate growth initiatives, expand its product offerings, and strengthen its team.

Future Outlook

Looking ahead, Spacegoods aims to further diversify its product range by introducing new powder flavors and a gummy product in the coming months. With a commitment to innovation and wellness advocacy, the company is poised to capitalize on the growing demand for clean energy and holistic wellness solutions.

In endorsing Spacegoods, Saskia Hoebée, principal at Five Seasons Ventures, acknowledges the company’s pioneering efforts in the mushroom-based energy and supplements category. By operating at the intersection of supplements, functional drinks, and coffee replacements, Spacegoods is well-positioned to capitalize on evolving consumer preferences and drive continued growth in the wellness industry.